For project leads & founders
Senior design leadership, dropped into the moment you actually need it.
Fifteen years of product design across enterprise, scale-up, and agency — packaged as short, focused engagements. Bring me in when you need to land a critical build, raise the bar on a team, or move from idea to interface without losing months.
01 · What I do
Four shapes of engagement
Each one tuned to a specific kind of need.
Embedded leadership
Senior design partner for a critical build
I embed alongside your product and engineering leads through a high-stakes window — a launch, a redesign, a fundraise milestone. I bring the design judgment, the team coordination, and the executive-facing comms that keep the work moving and credible.
0 → 1 design
Idea to interface, fast
When you have a thesis but no design partner yet. I work directly with the founder or product lead to translate a rough product idea into a credible, testable interface — flows, key screens, and the strategic decisions that come with them. The kind of work that usually takes a hire and three months, done in weeks.
Design audit
A senior eye on what's already there
A structured review of an existing product, flow, or design org — with a written deliverable that names what's working, what's costing you, and what to do next. Useful before a redesign, after a leadership change, or when a board member is asking the questions you can't answer yet.
Team uplift
Mentorship, rituals, and design culture
For teams with talented designers but no senior layer yet. I work with your designers on craft, give your manager a thinking partner, and help install the rituals — critique, design reviews, the connective tissue with PM and eng — that make a team operate like one.
02 · Why me
Not a freelancer. Not an agency.
What you get that you wouldn't get from either.
- i.
A connector, not just a maker
A CS background, fifteen years across PM and engineering tables, and a track record of getting cross-functional groups to agree on a path. The Figma file is the last deliverable, not the first.
- ii.
Enterprise instincts, startup speed
Nearly five years shipping to millions at Experian taught me how to design under real constraints — legacy systems, compliance, scale. Earlier years at startups and agencies taught me how to move when there isn't a process yet.
- iii.
Senior judgment, day one
You're not paying me to learn your domain on the clock. I read fast, ask the right questions, and turn ambiguity into a recommendation in the first week — which is usually where contract value lives or dies.
03 · Selected outcomes
Proof, not promises
- +40%
Policies sold per 100k customers on a trust-critical flow
Confirm your vehicle — the data mechanic that turned an awkward verification step into the moment users felt the product working for them.
Read the case →- 4
Products, one cross-suite design review
Led design across Experian's PFM suite: set up the review where decisions that crossed product lines got made before launch, and mentored a senior designer to promotion.
Read the case →- 15+ yrs
Across startups, agencies, scale-ups, and enterprise
From consumer credit flows at Experian to compliance tooling for financial crime investigators — most of the shapes a product can take, and most of the ways they can stall.
See full work →
04 · How it works
A simple, predictable arc
Designed to make the first month productive.
- Week 0Intro call30 minutes. You walk me through the situation; I tell you straight whether I'm the right fit.
- Week 1Scoped proposalA short written proposal — scope, deliverables, timeline, rate. Fixed-fee where the work allows it.
- EngagementEmbedded workI work inside your tools — your Slack, your Figma, your standups. Weekly written check-ins so nothing is a surprise.
- Final weekHandoff that holdsDocumented decisions, walkthrough sessions, and the artifacts your team can run with after I'm gone.
05 · Honesty about fit
Who this is for
The shortest path to a good engagement is being clear about which ones aren't.
+Likely a strong fit
- You need a senior design voice now, but a full-time hire is months away.
- Your product has real users and real constraints — not a blank slate.
- You have a designer or two who'd benefit from a more experienced layer above them.
- You're between PM, engineering, and design and need someone to bridge them.
- You value written thinking and weekly check-ins over status meetings.
−Probably not a fit
- You're looking for pixel production at agency volume.
- You need a full-time on-site presence or 40-hour weeks.
- The decision-making is closed — you want execution, not judgment.
- You're in pre-thesis exploration with no clear question to answer.
- You need brand, marketing site, or pure visual design as the primary scope.